Digital data usage, retargeting and reporting with Adform’s probabilistic Cross Device technology.Data oriented Addressable TV advertising through Programmatic Platforms.Innovative and most important assets of campaign Contact form integrated with CRM system and feeds the CRM system through API connection. It contains information, images and also contact form to let users to fill in. Total available audience reach was around 4M unique household.Ĭampaign execution, cross device technology management, tracking and buying is done through Adform DSP technology.įirst party data management and activation is done through Adform DMP technology.Ģ sets of L shaped static creatives designed to run on rotation and optimize based on performance.Also a microsite designed to activate after on user engagement with TV’s remote control. Campaign designed to report and optimize every single detail on real time, based on all possible variables through DSP.Ĭampaign used most Premium 3 TV Channels, TV8, KanalD, CNNTurk, of Turkey and targeted devices which are Smart TV, connected to internet and running on listed TV Channels.In the meantime, designed our creatives as actionable and created a microsite so that users can fill the form.And landed those users to special landing page of BMW 4 Series. Also set some retargeting strategies with cross device technology for the TV campaign engagers to retarget with different scenarios, such as TV to Web, TV to mobile, TV to Social.Designed data-oriented strategy with cross device technology and decided to target our website visitors and digital campaign clickers.Selected TV channels which are compliant with Programmatic Addressable TV advertising.Decided to use Addressable TV technology which is available through HBBTV protocol in Turkey.Objective Having a data-oriented and optimizable performance campaign through TV advertising with a maximum reach and form generation. Also campaign optimized based on offline quality of each forms.Īs a result, we aim to have a data-oriented, real time actionable and optimizable TV campaign and we designed campaign strategy according to our aim and had a very successful campaign with more than 800 forms generated through smart TV devices. All forms feed CRM system directly with the API connection between microsite and CRM.Ĭampaign used digital data sources such as website visitors, campaign clickers as a benefit of DSP’s cross device technology, and also used DSP’s targeting options such as city, frequency, time, creative targeting options and also optimized the campaign based on all possible variables and generated as much as possible forms. With the help of cross device technology it is supported with retargeting strategies through social media and web channels.Īll creatives were actionable and user was able to engage with creative with TV’s remote control and expand creative to designed microsite and able to fill the form. We run a data-oriented Programmatic Addressable TV campaign through HBBTV protocol. How do I manage Custom Number paints on Trading Paints?Ĭustom Number paints will appear under the Custom Number tab in your My Paints section.Awards: Programmatic Advertising (Silver) If someone (or you) does not have Custom Number paints enabled when you’re racing a Custom Number paint, your traditional Sim-Stamped Number paint from Trading Paints will appear, if you have one assigned (check on My Paints) if you do not have a Sim-Stamped Number paint assigned, your default iRacing paint booth car will appear without a paint. What will drivers see if they don’t have “Hide car numbers” checked? Enable them in your iRacing graphics options by checking the “Hide car numbers” box and restarting the iRacing sim. Trading Paints Downloader is not running on your computer.īy default, iRacing does not show Custom Number paints. ✓ Trading Paints Downloader is detected and running on your computer. How can I see Custom Number paints in iRacing?įirst, like all paints, you’ll need the Trading Paints Downloader installed and running on your computer. So, if you race this paint, each time you race the BMW M4 GT4, your car will appear with a on it. With Custom Number paints (like this one), the car number is incorporated into the design of the car itself and can’t be changed.
We call those cars Sim-Stamped Number paints. Normally, the iRacing sim stamps its own car number on the car. Note: Racing with Custom Number paints requires Trading Paints Pro.
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